Get the scoop on what’s hot and what’s working in Local SEO & Marketing. From Google MyBusiness tactics and studies to new features, tips and tricks – these articles are designed to help you gain more market share, convert more website visitors, and see increased impact from your online marketing efforts.

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Optimizing your Google Home Page for Lead Generation | Energy Circle, LLC


Mary: Peter Troast and Chris Davis of gave a webinar based on LocalU’s Google Brand Score quiz. These are normally only available to their subscribers, but they’ve agreed to share it with all of you here!

Google My Business Shakes up Service-Area Businesses: What Has Changed and What to Do |


Carrie: Service Area Businesses were definitely an “outcast” in the Google MyBusiness universe – but recent changes look like Google is taking a serious look at how legitimate service area business  an and should rank for various queries with local intent.

How are Google My Business Branded Searches Defined? | Local Search Forum


Mary: Joy Hawkins gives us an explanation as to what constitutes a “branded search” in GMB Insights. You’ll be surprised!

How to Write Category Copy For SEO, UX & Conversions


Carrie: I am a big fan of taking advantage of category pages for SEO.  Many searchers don’t have a specific item/size/color/brand in mind when they are doing searches – so a category page can definitely be the best page to return when they ask a question like “4k HDTV with Bluetooth”.  Here are some great tips for writing effective category copy.

When Can Service-Based Businesses Have Multiple Google My Business Listings? – Sterling Sky Inc


Mary: Joy Hawkins explains how there are only a very few instances when a Service Area Business can legitimately have more than one GMB listing.

Google Reviews Study: How Many Reviews Do Businesses Need?


Carrie: BrightLocal analyzed the Google Reviews of 93,000 local businesses across 26 industries and drew some conclusions around average star ratings, what level of reviews helped in organic and local search algorithms and more. Check it out!

Want to learn more? Need help with your Local Search Marketing & SEO?
Call Carrie & Mary at (970) 456-1122

The Local Lowdown from Ignitor Digital – November 2
Carrie Hill
Carrie has been working in SEO and Online Marketing since 2006 - she brings a passion for search and a desire to know more to every project she participates in. Carrie is a noted speaker and writer about a variety of topics, including Schema protocols, Google Analytics, Local Search and more. When she's not digging heavily into search & online marketing issues - you can find Carrie in her kitchen or possibly sitting on the porch with a cup of tea, a book, and her 4 dogs.

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