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Why Clunky Sites (Often) Punch Above Their Weight in the Local Search Results | LocalVisibilitySystem.com
Carrie: Your competitor’s site is ugly, slow, and probably old, but why are they ranking better than you? Sometimes, there are other factors at play.
Carrie: We’re still hearing clients come to us with these tactics, because they heard them from “another local SEO person.” Do yourself a favor, read up and understand – it’s a myth – your suite number doesn’t matter to Google!
Mary: This is Darren Shaw from Whitespark’s Mozcon 2018 session in blog format. Great information on how to use reviews to gain new business!
Mary: Websites in the medical/nutrition/diet field were impacted greatly. These “your money or your life” often have low-quality content and this update is said to support Google’s “E-A-T” preference (Expertise – Authority – Trustworthiness.) This article outlines Marie Haynes research into what was affected.
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