Get the scoop on what’s hot and what’s working in Local SEO & Marketing. From Google MyBusiness tactics and studies to new features, tips and tricks – these articles are designed to help you gain more market share, convert more website visitors, and see increased impact from your online marketing efforts.

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Add structured data to your web pages


Carrie: @Aaranged pointed out on Twitter that Google is now giving a step by step guide to adding structured data to your web pages. Great resource for SMB’s and DIY’ers!

Video Deep Dive: Is Content Marketing the Best Approach for Local Businesses? – Local University


Carrie: The Mantra, “Content is King” has been around a lot, but is there a right and wrong way to make it profitable for SMBs? Brandon from YDOP joins Mike & Mary to discuss!

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study] – Sterling Sky Inc


Mary: Colan Nielsen at did a deep dive into how Google levies penalties against some of the worst keyword-stuffing offenders in Google MyBusiness.  The results are a bit disappointing – read on to find out why.

Google My Business on Twitter: “Local businesses led by veterans can now add a “Veteran-Led” attribute to their listing on Google Search & @googlemaps. Learn more → #GrowWithGoogle…”


Carrie: Google added another “attribute” to their GMB dashboard… “Veteran Led.”  This twitter discussion outlines the pros and cons of this – namely asking how Google is going to verify that actual Service Veterans are using the feature.

Local SEO: 10 SERP Features SMBs can Influence


Mary: Join some top minds in Local Search, including Ignitor’s own Carrie Hill as they discuss SERP features that small businesses can influence to enhance their visibility in the world of zero-click searches

Want to learn more? Need help with your Local Search Marketing & SEO?
Call Carrie & Mary at (970) 456-1122

The Local Lowdown from Ignitor Digital – August 31
Carrie Hill
Carrie has been working in SEO and Online Marketing since 2006 - she brings a passion for search and a desire to know more to every project she participates in. Carrie is a noted speaker and writer about a variety of topics, including Schema protocols, Google Analytics, Local Search and more. When she's not digging heavily into search & online marketing issues - you can find Carrie in her kitchen or possibly sitting on the porch with a cup of tea, a book, and her 4 dogs.

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