Get the scoop on what’s hot and what’s working in Local SEO & Marketing. From Google MyBusiness tactics and studies to new features, tips and tricks – these articles are designed to help you gain more market share, convert more website visitors, and see increased impact from your online marketing efforts.
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Carrie: Google is testing ads in the Knowledge Panel for restaurants from 3rd parties such as GrubHub, and if a restaurant is using a 3rd party site as the link to their menu, they’re vulnerable. Changing those menu links can protect a restaurant from paying a commission to those 3rd party sites.
Carrie: I was fortunate to catch the inaugural #LocalSEOChat this week and it was a great discussion on how to manage your online reviews. Great insights from industry leaders and definitely worth a read-through
Mary: In June Mike, Myself and some other awesome LocalU faculty did a LocalU for SMB in conjunction with YDOP. They recorded this response to a question that really makes a lot of sense and can help get small businesses on board with responding to customer reviews.
Mary: Although they’ve been doing this with Restaurants for a long time, service businesses and others are seeing links inserted to 3rd parties if they’ve not filled out the services section of their Google MyBusiness profile.
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