Get the scoop on what’s hot and what’s working in Local SEO & Marketing. From Google MyBusiness tactics and studies to new features, tips and tricks – these articles are designed to help you gain more market share, convert more website visitors, and see increased impact from your online marketing efforts.

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Restaurants Scramble to Remove 3rd Party Menu Sites from GMB Listings – Online Ownership

Source: onlineownership.com

Carrie: Google is testing ads in the Knowledge Panel for restaurants from 3rd parties such as GrubHub, and if a restaurant is using a 3rd party site as the link to their menu, they’re vulnerable. Changing those menu links can protect a restaurant from paying a commission to those 3rd party sites.


‘How Do You Manage Online Reviews?’ #LocalSEOChat Recap – BrightLocal

Source: www.brightlocal.com

Carrie: I was fortunate to catch the inaugural #LocalSEOChat this week and it was a great discussion on how to manage your online reviews.  Great insights from industry leaders and definitely worth a read-through


When Should You Respond to Online Reviews? – YDOP

Source: www.ydop.com

Mary: In June Mike, Myself and some other awesome LocalU faculty did a LocalU for SMB in conjunction with YDOP. They recorded this response to a question that really makes a lot of sense and can help get small businesses on board with responding to customer reviews.


Is Google My Business Stealing Your Local Leads?

Source: www.searchenginejournal.com

Mary: Although they’ve been doing this with Restaurants for a long time, service businesses and others are seeing links inserted to 3rd parties if they’ve not filled out the services section of their Google MyBusiness profile.

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The Local Lowdown from Ignitor Digital – August 17
Carrie Hill
Carrie has been working in SEO and Online Marketing since 2006 - she brings a passion for search and a desire to know more to every project she participates in. Carrie is a noted speaker and writer about a variety of topics, including Schema protocols, Google Analytics, Local Search and more. When she's not digging heavily into search & online marketing issues - you can find Carrie in her kitchen or possibly sitting on the porch with a cup of tea, a book, and her 4 dogs.

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