One of the most common roadblocks we see with small business owners and their online presence is, quite frankly, their website. They built something with a tool from their hosting company, or had a neighbor throw something together that they cannot edit, don’t know how to access, and cannot find anyone else to work on. To be honest, a huge headache can be alleviated with just a little planning and research when they’re ready to tackle a small business website design.
There are definitely some tips out there for building a website – there are as man opinions as there are those who opine about the benefits of a good website – but, who can you trust? I’m going to tell you what I’VE done to build our website, and websites for our clients, that will ensure you have something that users can understand, you can grow and scale as your business grows, and is perfect for your search engine optimization and online marketing needs.
First – Get yourself WordPress.
I’ve used other content management systems, Joomla, Drupal and the like. In my opinion, they all stink. I think I was actually driven to tears by the complicated dashboard of a Joomla install once. No thanks – NOTHING should be that confusing.
Next – Sign up for the Expand2Web SmallBiz Theme
You can find countless free WordPress themes. They’re everywhere – but they’re pretty basic, and not all of them are maintained and updated the way they should be. Paying a bit of money up front not only provides you with a premium product, you get great support and service to help you through your installation and even into some customization if you’d like it. Our website, the one you’re reading right now, is built on the Expand2Web SmallBiz Theme. I had something pretty SEO friendly and very useful for customers up in just a few hours. It was literally a pretty simple process and most of the pages go up by filling out a form. You can, of course, add your own pages as you like, and customize colors and placements with multiple layouts, but all of the tools to do so are right at your fingertips.
We love SmallBiz so much, we are an affiliate for them. We recommend their products to all of our clients who are looking for great websites that are easy to build and easy for the BUSINESS OWNER to update.
Finally – Don’t settle for something you’ll never be able to work on yourself. The #1 mistake most small business owners make is to have someone build them a website that holds them hostage to the builder for even the smallest of changes. With WordPress and SmallBiz, you’ll be able to add your own pages, reword your own product and service descriptions, load your own blog posts. It’s the easiest platform for busy business people to use.