I received a pretty cool email this morning from Pinterest.  I knew, in theory, that rich pins would make a great marketing tool when they rolled out, but HOW Pinterest is using them is pretty amazing.

Check this out!

I got an email because the marked-up price on a pin I had repinned went down.  Wow!

So not only did I like the desk, I pinned it, and – like many pins, it was forgotten.  Best Buy dropped the price and pushed that price out via Schema markup to Pinterest – and Pinterest understood that the price had dropped and emailed me to let me know.

This ads a lot of value to your pins.  If you sell a product online, or publish your products and pricing online for sale in your brick and mortar storefront, then you can understand how a reminder that a customer or potential customer “liked” a product can bring your brand front-of-mind and allow them  another opportunity to purchase it.  Best Buy is combining social channels with email marketing (that they don’t even have to spend time implementing) and they’re winning – because I’m probably going to order this desk now for my Son’s room.

This is a pretty strong argument for Markup – I highly recommend checking it out!


Sell Products Online or In-Store? You Need Markup!
Carrie Hill
Carrie has been working in SEO and Online Marketing since 2006 - she brings a passion for search and a desire to know more to every project she participates in. Carrie is a noted speaker and writer about a variety of topics, including Schema protocols, Google Analytics, Local Search and more. When she's not digging heavily into search & online marketing issues - you can find Carrie in her kitchen or possibly sitting on the porch with a cup of tea, a book, and her 4 dogs.

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