I received a pretty cool email this morning from Pinterest. I knew, in theory, that rich pins would make a great marketing tool when they rolled out, but HOW Pinterest is using them is pretty amazing.
I got an email because the marked-up price on a pin I had repinned went down. Wow!
So not only did I like the desk, I pinned it, and – like many pins, it was forgotten. Best Buy dropped the price and pushed that price out via Schema markup to Pinterest – and Pinterest understood that the price had dropped and emailed me to let me know.
This ads a lot of value to your pins. If you sell a product online, or publish your products and pricing online for sale in your brick and mortar storefront, then you can understand how a reminder that a customer or potential customer “liked” a product can bring your brand front-of-mind and allow them another opportunity to purchase it. Best Buy is combining social channels with email marketing (that they don’t even have to spend time implementing) and they’re winning – because I’m probably going to order this desk now for my Son’s room.
This is a pretty strong argument for Markup – I highly recommend checking it out!