Where you rank on a page can determine success or failure when we’re talking about online marketing. Rankings aren’t necessarily the most important thing you should worry about, but they’re definitely up there.
How do you balance usability and conversions from your website with the need to do well in search engine results? This is where Search Engine Optimization comes into play. From website structure and architecture to keyword research and content writing – starting with a solid foundation of optimization will help your website rank in the long run. It is much less expensive, and much easier, to bake SEO into your website design and creation than it is to add it on later.
Here are just a few of the things we cover in search engine optimization:
- Website Architecture
- Keyword Research and Matrix
- Website Content
- Keyword/Content Opportunities
- Internal Linking
- Local Search Optimization – including Name, Address & Phone Number (NAP) placement & Coding
- Schema.org Markup Opportunities
- External Linking
- NAP Consistency Issues
Mary and Carrie have been optimizing sites since Google was just a young pup – and have evolved their tactics as Google has evolved their ranking algorithms. From keyword stuffing to over the top linking strategies – tactics have changed – has your SEO strategy?
If you have a website but it’s not performing the way it should, consider one of our online marketing audits. We address multiple issues, including Search Engine Optimization, both local and universal – as well as conversion optimization