This is a guest post to accompany a pretty handy infographic for small businesses that rely on Yelp reviews but have issues with what’s published. Read on for details on what kinds of reviews can be removed and how to go about it.
As a small, local business, your reputation is everything. Each and every interaction you have with your customers is critical. When one of them writes a negative review of your business online, it’s not something you can easily shrug off. The big guys may be able to deflect negative word of mouth with a flashy ad campaign or some kind of social media blitz, but you don’t have that luxury. Negative reviews on Yelp or other review sites can be devastating — nearly 60 percent of people say a negative review of a local business affects their opinion of that business. Thus, minimizing negative reviews on Yelp is something of which any small local business should be concerned.
Although Yelp’s rules regarding removing negative reviews don’t provide businesses with much leeway, there are some ways they can exert some influence over Yelp and get reviews that paint them in a bad light taken off the site. The best way to prevent negative reviews is to never give anyone a reason to leave a bad review, of course. Though in the event your business receives one that you believe is unfair, there are some instances where Yelp will take your side.
Bad reviews will kill your reputation faster than good reviews will bolster it, so it’s in your best interests as a small, local business to know as much as you can about managing your reputation online. The following guide details what types of reviews you can have removed from Yelp. Not every negative review can be flagged, but knowing the rules gives you the power to take some action to protect your reputation online.
Author bio: Lee McNiel, Founder and CEO of ReviewPush, graduated from Texas State University and has extensive experience in online review management. McNiel assists local businesses, franchises, and multi-location businesses with monitoring and managing their online reviews.