A big part of what Mary and I tackle for our customers is Local Search marketing. A major piece of that local search marketing is encouraging our client’s customers to leave reviews at various websites. A Yelp listing is great, a Yelp listing with 40 reviews is a jackpot of information and potential.
Coming from a hotel/tourism marketing background, both Mary and I fought for quite a few years as hotel and resort owners buried their heads in the sand when it came to reviews. They didn’t want to ask, because what if the guest said something bad? This lasted up until about 2007 or so when they finally got the message, the conversation is going to happen, you can either control and learn something it or be buried by it.
This infographic by the folks at Trackur.com is an illustration about how just ONE bad customer can leave multiple bad reviews and ruin a business. One bad review is bad enough, but if it’s not addressed, and the issues aren’t resolved, that disgruntled customer can leave that bad review on multiple websites and review outlets. Trackur provides a solution to help businesses monitor and respond to reviews from anywhere on the internet so business owners and marketing teams can protect their valuable online reputation. If you’re looking for a solution, I highly recommend them!