Its no secret – I’ve been a big fan of recommending everyone use schema markup on their websites.  By labeling content with the vocabulary that was created by the search engines, you’re giving yourself a leg up when it comes to indexing and the knowledge Google and Bing Search have about your products and services.

JSON-LD language is the next evolution of semantic markup and there is a tool to help us add JSON-LD to our websites simply and quickly.  This tool has been around for awhile but I only ran across it and tested it recently.  Previously we wrapped markup around the content on a page – so your address went from something simple like:

Ignitor Digital Marketing, LLC

736 1/2 Palmer Avenue

Glenwood Springs, CO 81601


schema markup


JSON-LD allows us to add markup to the header of a site, instead of wrapping it around the content.  One of the issues we run into when adding markup to on-page text is the “breakage” that occurs when that text is edited.  Many times in platforms such as WordPress any editing of the text on a page would strip out the schema markup wrapped around your content.  With JSON-LD, you can add that markup to the header of your site – a method that has been endorsed by Google – and alleviates the constant editing you previously needed to be aware of every time you changed even a single typo, word change, sentence adjustment or other edit to a page, widget, footer or other on-page element.

JSON-LD came with a learning curve that was a bit kludgy.  There were really no tools to help – and knowing where to install it and how to write it was a bit more difficult than using one of the various Schema markup creators out there.  Now that I finally found one that works well, I’m sharing it with you all!

Not only can we mark up local business information with his tool, we can also mark up products, events, organizations, people and websites.  It’s a really easy way to generate the code – and it is pretty simple to edit your header and drop the code in.  It took me about 5 minutes to do it with this website – and it was 100% validated!  We highly recommend you use this tool – and we will be recommending it to all of our current clients as well!


Tool Makes JSON-LD Markup Easy for your website
Carrie Hill
Carrie has been working in SEO and Online Marketing since 2006 - she brings a passion for search and a desire to know more to every project she participates in. Carrie is a noted speaker and writer about a variety of topics, including Schema protocols, Google Analytics, Local Search and more. When she's not digging heavily into search & online marketing issues - you can find Carrie in her kitchen or possibly sitting on the porch with a cup of tea, a book, and her 4 dogs.

5 thoughts on “Tool Makes JSON-LD Markup Easy for your website

  • July 14, 2016 at 4:45 pm

    I’m checking this tool out right now – thanks for sharing it 🙂

  • July 14, 2016 at 5:43 pm

    Muchas gracias a Carrie por mantenernos a la última y a @joehall por crear esta bella herramienta y compartirla gratuitamente.
    La probaremos.

  • July 18, 2016 at 3:11 pm

    Thank you, thank you, thank you!! I’ve seen MANY JSONLD auto-mark up sites, this one is even better than Google’s official one, lol!

  • June 14, 2017 at 9:38 pm

    Carrie, thank you for sharing this insightful resource as I have experienced the same when using the schema markup. I will give the JSON LD markup now and hopefully this will help the sites get better love from Google.

  • June 28, 2017 at 1:58 am

    Always looking for new ways to take advantage of schema mark-up – thanks for the post.


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