Local Search practitioners have been preaching for years that a business’ website should have it’s name, street address and local phone number, or NAP, in text form on every page of the site. A few years ago, we were recommending the adoption of the h-card format for this NAP information in order to make it easier for the Search Engines to identify that data on webpages. Now, we are encouraging the adoption of schema.org encoding for the NAP as that is the direction Google is moving towards.
I can’t tell you how often I see a business’ NAP on a site in text on every page, maybe even in schema, but without the business name included. NAP without the Name part is incomplete. Yes, the Search Engines can probably figure out which business that address and phone are supposed to go with, but why in the world would you make it more difficult for the Search Engines when it is so simple to make it easier for them to understand what you are trying to convey.
Here’s an example of complete NAP in Schema:
Here are three examples of incomplete NAP on a websites:
Please, please, please use your full NAP in your schema on your websites!