Two weeks ago, Carrie and I had the opportunity to present a workshop on Google Local to businesses in the Aspen and Snowmass area. The event was organized and hosted by the marketing department for the Town of Snowmass Village. Attendees ranged from seasoned internet marketing professionals to small business owners doing their own marketing.
This area has several issues that cause major problems for the local businesses. Some of the businesses are actually up on the ski mountains. There are no postal addresses for physical locations on snow trails like Banzai Ridge, Tourtelotte Park or Cloud Nine. And even down in the valley, business don’t always have mail delivery, so they must use Post Office Box addresses. Without a recognizable street address, Google map markers often end up in the wrong place.
To make things even more complicated, the Town of Snowmass Village is where Snowmass Ski Area is located, but it is 9 miles upvalley from Snowmass itself. And Snowmass Mountain and the Town of Snowmass Village market themselves as Aspen-Snowmass to the public. As a result, searches for Snowmass terms, which are most likely intended to bring up businesses near the ski area, often display results that are 20 miles away. Meanwhile businesses right at the base of the mountain are nowhere to be found in the local search results.
So, as you can imagine, we had some lively discussions about how to correct some of these problems and information about how to engage Google support for local listings was greatly appreciated by the crowd.
Carrie and I put together a slide presentation for this workshop and Grassroots TV made a video of it. You can see the slides and links on our Google Local Workshop page here.
We’d like to thank Christin Oldenberg and Beth Albert of Snowmass Tourism for hosting this event and inviting us. We hope to do another soon!