I am, on some days, an amateur graphic artist – and on some days it’s all I can do to cobble together a graphic for a blog post. A few years ago, if you wanted to build a great graphic
Fighting Back from Social Media Misinformation
There’s a photo circulating around Facebook this week about an equestrian center at a resort in Pennsylvania that is adopting out horses because they’re closing. The flyer in the photo states that horses that aren’t spoken for will be euthanized.
Creating Campaigns From Google Analytics Data – A How To
There are a plethora of different ways to create marketing campaigns. Big brands spend huge pots of money on focus groups and demographic research just to create the profile of a person they can market to. As a small business –
BIG News from Pinterest for the Travel Industry!
Not just for travel – but we can see this as an amazing feature for Travel Industry Marketers! This morning Pinterest released a new features that will allow businesses to create a “rich pin” that also includes the address and
Are You Jumping the Gun? Avoiding Trigger-Happy SEO
I recently read a few “site review” blog posts and listened in on a few “troubleshooting” phone calls that totally blew my mind. Not in a good way. I think in today’s world of instant gratification, the tendency to start
When Is It Time to Find Online Marketing Help?
Small business people are by nature do-it-yourself type people. They start their own businesses, fix their own squeaky doors, pay their own bills and sell their own products and services. When it comes to marketing, many tackle SEO, PPC and
Struggling With SEO? Don’t Forget Social Media
Finding the time, and the balance, to achieve results with your search engine optimization are difficult tasks. As a small business owner, your time is spent running your business, not combing blogs and testing theories around SEO. You’ve covered the
Facebook Allows Photos in SOME Comments
Photo comments roll out in Facebook for individual pages. Does this add value to your Facebook experience as a poster and a commentor? Does this junk things up? Brands are probably relieved it doesn’t include their pages as that could create a reputation management nightmare. Share your thoughts!