For years, Google has required that the business name (which is the listing’s title) used in a Places listing be the name that the company is know by in the real world. The guideline stated: “Your title should reflect your
Last week, Carrie and I had a client forward an email to us from a directory sales person. The rep was trying to get her to upgrade from her basic listing to a premium listing, so she asked our advice.
Mary and I were lucky enough to be invited to speak at a local search marketing seminar offered by the Town of Snowmass Village here in Colorado. We spent 3 hours talking about local search ranking factors, the importance of
Yesterday SearchEngineLand.com was reporting a new feature rolling out into the Google Local Carousel. If you search for a hotel in a popular city with enough inventory, not only do you receive a carousel result, you can also narrow your
There are a plethora of different ways to create marketing campaigns. Big brands spend huge pots of money on focus groups and demographic research just to create the profile of a person they can market to. As a small business –
Two weeks ago, Carrie and I had the opportunity to present a workshop on Google Local to businesses in the Aspen and Snowmass area. The event was organized and hosted by the marketing department for the Town of Snowmass Village.
Local Search practitioners have been preaching for years that a business’ website should have it’s name, street address and local phone number, or NAP, in text form on every page of the site. A few years ago, we were recommending
I recently read a few “site review” blog posts and listened in on a few “troubleshooting” phone calls that totally blew my mind. Not in a good way. I think in today’s world of instant gratification, the tendency to start
Small business people are by nature do-it-yourself type people. They start their own businesses, fix their own squeaky doors, pay their own bills and sell their own products and services. When it comes to marketing, many tackle SEO, PPC and
Recently Mary was asked to share her vast knowledge of the local SEO landscape with Heather Lloyd Martin’s SEO Copywriting class. Along with defining some of the major issues with data consistency and showing writers how to create local-search-friendly content,