Mary and I were lucky enough to be invited to speak at a local search marketing seminar offered by the Town of Snowmass Village here in Colorado. We spent 3 hours talking about local search ranking factors, the importance of
BIG News from Pinterest for the Travel Industry!
Not just for travel – but we can see this as an amazing feature for Travel Industry Marketers! This morning Pinterest released a new features that will allow businesses to create a “rich pin” that also includes the address and
Are You Jumping the Gun? Avoiding Trigger-Happy SEO
I recently read a few “site review” blog posts and listened in on a few “troubleshooting” phone calls that totally blew my mind. Not in a good way. I think in today’s world of instant gratification, the tendency to start
Ignitor Digital Founders to Speak at Pubcon Las Vegas 2013
Ignitor Digital is proud to announce that their founding partners, Carrie Hill and Mary Bowling have been chosen to speak at Pubcon Las Vegas in October 2013. Taking place over three action-filled days, Pubcon offers a huge lineup of sessions
When Is It Time to Find Online Marketing Help?
Small business people are by nature do-it-yourself type people. They start their own businesses, fix their own squeaky doors, pay their own bills and sell their own products and services. When it comes to marketing, many tackle SEO, PPC and
Local Search for SEO Copywriters – Tips and Tactics
Recently Mary was asked to share her vast knowledge of the local SEO landscape with Heather Lloyd Martin’s SEO Copywriting class. Along with defining some of the major issues with data consistency and showing writers how to create local-search-friendly content,
The Color and Marketing Psychology
As Mary and I developed the IgnitorDigital.com website, I think one of the HARDEST decisions we made was around colors. We wanted something that caught the eye, stood out, but didn’t bring up negative feelings in viewers. We went a
One Bad Review…..An Infographic
A big part of what Mary and I tackle for our customers is Local Search marketing. A major piece of that local search marketing is encouraging our client’s customers to leave reviews at various websites. A Yelp listing is great,
SEOChat and PPCChat Can Answer your PPC & SEO Questions
If you’re looking for a solid community where you can learn more about Search Engine Optimization (SEO) and Pay Per Click advertising (PPC) then you MUST check out the weekly SEOChat (11am Mountain time Thursdays) and PPCChat (Tuesday at 12pm
Favorite Free or Cheap Tools for Small Businesses
When you’re just getting a new business started, you need to watch every dollar and you also need to figure out ways to work as efficiently as possible. Here are a few of the free online tools we use at