email marketingEmail marketing has a history of being something that is done “last minute, hair in fire, chasing a deadline” for most businesses.

This absolutely baffles me, because it is the best converting form of online marketing you can do.  Spending money on Pay Per Click marketing is fine, but if you could do something that cost less and converted as well, or better, than a paid advertisign campaign, woudl you try it?

I found the following email marketing statistics in the Econsultancy blog.

61% of marketers rate their email campaigns as poor or average

  • Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’.
  • The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013 which surveyed more than 1,300 agency and client-side respondents.
  • The results show that 62% of marketers spend two or more hours on design and content on an email campaign, while 18% spend more than eight hours.
  • 71% have basic to non-existent email optimisation strategy for mobile devices, while 22% regard optimising emails for mobile as one of their top priorities.

For something that has so much potential, why do so many businesses spend so little time getting it right.  At Ignitor, we work hard to increase our client’s open and conversion rates.  We employ tactics that meet industry spam-free standards, and are designed to maximize the client’s exposure in email marketing.

Here are just some of the tactics we can put to work in your email marketing campaign:

  • Test subject lines to determine which trigger words resonate with your audience
  • Resend blasts to those who didnt open the first version, generally with just a change to the subject line, to increase open rate
  • Collect emails from customers via social media and your website to make sure you can remarket to them
  • ALL of our email blasts are mobile friendly – with more than 40% reading email on mobile devices, sending a blast that is NOT mobile friendly is a waste of opportunity.
  • Integrate email messages with social media to ensure clients achieve the best results via cross promotion
Email Marketing – Are You Doing It Right? Why Not?
Mary Bowling
Mary brings 10+ years of search marketing to her position as co-founder of Ignitor Digital. She also brings a passion and thirst for knowledge that drives her to search tirelessly for answers to questions surrounding local search data consistency issues for our clients. When not completely immersed in the internet, you can find Mary enjoying and exploring Colorado - usually by floating down a river somewhere!

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