Its no secret – I’ve been a big fan of recommending everyone use schema markup on their websites. By labeling content with the vocabulary that was created by the search engines, you’re giving yourself a leg up when it comes
During my Pubcon presentation this November in Las Vegas, I talked about the working group that adjusts, edits, creates and brainstorms new ideas for Schema.org vocabulary. There are so many elements happening, and the Schema.org vocabulary is constantly morphing –
Mary and Carrie were pleased to learn they would be delivering information during spotlight sessions at Pubcon 2015 in Las Vegas this fall. Pubcon spotlight sessions are designed for one presenter to go in-depth on a topic for approximately 30
When a small business needs to show up in specific locally-focused search queries, everyone agrees that strong and consistent Name, Address, Phone (NAP) data is important. Beyond making sure the search engines know where you are, making sure the search
Reviews have become the Holy Grail when it comes to marketing. Great reviews, legitimately curated and published, can boost a business in not only local search, but in visibility in search engines along with word of mouth and brand identification.
I received a pretty cool email this morning from Pinterest. I knew, in theory, that rich pins would make a great marketing tool when they rolled out, but HOW Pinterest is using them is pretty amazing. Check this out! I