Its no secret – I’ve been a big fan of recommending everyone use schema markup on their websites. By labeling content with the vocabulary that was created by the search engines, you’re giving yourself a leg up when it comes
During my Pubcon presentation this November in Las Vegas, I talked about the working group that adjusts, edits, creates and brainstorms new ideas for Schema.org vocabulary. There are so many elements happening, and the Schema.org vocabulary is constantly morphing –
Mary and Carrie were pleased to learn they would be delivering information during spotlight sessions at Pubcon 2015 in Las Vegas this fall. Pubcon spotlight sessions are designed for one presenter to go in-depth on a topic for approximately 30
Google has warned us to make certain our web pages are in good shape for mobile devices by April 21st. The world of Local Search is rapidly shifting to mobile devices and that shift has accelerated at an ever-increasing pace.
Google’s Updates usually settle in after a week or so, but the Pigeon has wobbled around and kept us all on our toes trying to understand what’s happened and how to react to it. I recently attended a session on
I have known John Ellis over at Crescent Interactive for years – he worked for a major Vacation Rental Management company at the same time I was heavy into travel marketing and we have kept our friendship going over the
Reviews have become the Holy Grail when it comes to marketing. Great reviews, legitimately curated and published, can boost a business in not only local search, but in visibility in search engines along with word of mouth and brand identification.
We’re less than a month away from one of the premier search conferences, SMX Advanced, which is held each June at the Bell Harbor Convention Center in Seattle. This year, I’ll be participating in a cool new session in the
For years, Google has required that the business name (which is the listing’s title) used in a Places listing be the name that the company is know by in the real world. The guideline stated: “Your title should reflect your
Last week, Carrie and I had a client forward an email to us from a directory sales person. The rep was trying to get her to upgrade from her basic listing to a premium listing, so she asked our advice.