In the past 2 months, I’ve been honored to be part of the Bright Local Webinar Series, Inside Local Search. These hour-long discussions are presented live, but can be accessed as recordings a few days later. The ones I participated
What do you get if you cross LocalU Advanced with Moz? LocalUp! Think of a MozCon that’s all about local. Or a LocalU Advanced with Moz’s data wizards speaking and sharing. Either way, I expect it to be the premier Local
Google’s Updates usually settle in after a week or so, but the Pigeon has wobbled around and kept us all on our toes trying to understand what’s happened and how to react to it. I recently attended a session on
We’ve created an infographic that shows the holistic local search strategy that we use here at Ignitor Digital to help bring online success to our clients. This mindmap was first presented at Pubcon 2014 in Las Vegas. Over the next
Carrie and I will both be speaking again at Pubcon Las Vegas. I’ll be speaking on Local Search Strategies and Carrie is on a panel about the Semantic Web and Knowledge Graph. This is my favorite SEO conference and if
Google Provides Personalized Results Google automatically detects your location and sets your location of search for you. Then, all of your search results are tailored around that geography in order to provide you with the most relevant results. It’s possible
I am, on some days, an amateur graphic artist – and on some days it’s all I can do to cobble together a graphic for a blog post. A few years ago, if you wanted to build a great graphic
I have known John Ellis over at Crescent Interactive for years – he worked for a major Vacation Rental Management company at the same time I was heavy into travel marketing and we have kept our friendship going over the
I first started in online marketing at a small agency. On the first day on the job I was given Planet Ocean’s manual on Search Engine Marketing to study and keep as a handy reference as I was being trained.
Reviews have become the Holy Grail when it comes to marketing. Great reviews, legitimately curated and published, can boost a business in not only local search, but in visibility in search engines along with word of mouth and brand identification.