Its no secret – I’ve been a big fan of recommending everyone use schema markup on their websites. By labeling content with the vocabulary that was created by the search engines, you’re giving yourself a leg up when it comes
During my Pubcon presentation this November in Las Vegas, I talked about the working group that adjusts, edits, creates and brainstorms new ideas for Schema.org vocabulary. There are so many elements happening, and the Schema.org vocabulary is constantly morphing –
By popular demand, check out Mary Bowling’s Pubcon Presentation – Links for Local! Links for Local Search – Mary Bowling – Pubcon 2015 from Ignitor Digital
Mary and Carrie were pleased to learn they would be delivering information during spotlight sessions at Pubcon 2015 in Las Vegas this fall. Pubcon spotlight sessions are designed for one presenter to go in-depth on a topic for approximately 30
I am thrilled and honored to have been invited to speak at MozCon 2015. My topic, of course, is on Local Search. The event will be held in Seattle on July 13-15 at the Washington State Convention Center and 1400
Google has warned us to make certain our web pages are in good shape for mobile devices by April 21st. The world of Local Search is rapidly shifting to mobile devices and that shift has accelerated at an ever-increasing pace.
At Pubcon in November I was honored to join some really smart folks on the Schema/Semantic Markup panel. I talked about and gave examples of my theory that structured data was looking like the beta/proving ground for PPC features. My example
When a small business needs to show up in specific locally-focused search queries, everyone agrees that strong and consistent Name, Address, Phone (NAP) data is important. Beyond making sure the search engines know where you are, making sure the search
Here’s Mary’s presentation from LocalUp 2015, a joint conference from LocalU and Moz held in Seattle in February. It will help you to build a solid foundation fro creating and optimizing websites for local businesses.
In the past 2 months, I’ve been honored to be part of the Bright Local Webinar Series, Inside Local Search. These hour-long discussions are presented live, but can be accessed as recordings a few days later. The ones I participated