We’re less than a month away from one of the premier search conferences, SMX Advanced, which is held each June at the Bell Harbor Convention Center in Seattle. This year, I’ll be participating in a cool new session in the
For years, Google has required that the business name (which is the listing’s title) used in a Places listing be the name that the company is know by in the real world. The guideline stated: “Your title should reflect your
Last week, Carrie and I had a client forward an email to us from a directory sales person. The rep was trying to get her to upgrade from her basic listing to a premium listing, so she asked our advice.
This may sound dramatic, but I don’t think I’m exaggerating at all. Those restaurants that refuse to adapt to the way people are currently searching for places to dine can expect to die a slow and painful death. They will
In Local Search, a business’s online thumbprint – or unique identifier – is its NAP. NAP stands for Name, Street Address, local Phone number (with area code). If Google sees the same NAP combination in most of the online places
Ignitor Digital is proud to announce that LocalU launched a new forum on Local Search today. Mary and Carrie are both moderators. We look forward to lively discussions and will be available to answer questions along with other Local Search
Two weeks ago, Carrie and I had the opportunity to present a workshop on Google Local to businesses in the Aspen and Snowmass area. The event was organized and hosted by the marketing department for the Town of Snowmass Village.
Local Search practitioners have been preaching for years that a business’ website should have it’s name, street address and local phone number, or NAP, in text form on every page of the site. A few years ago, we were recommending
When you’re just getting a new business started, you need to watch every dollar and you also need to figure out ways to work as efficiently as possible. Here are a few of the free online tools we use at
Those involved in online Local Search marketing anxiously await the release of David Mihm’s Local Search Ranking Factors Survey each summer. If you’re not familiar with project, David has conducted the survey every year since 2008. It includes the expert opinions of