Reviews have become the Holy Grail when it comes to marketing. Great reviews, legitimately curated and published, can boost a business in not only local search, but in visibility in search engines along with word of mouth and brand identification.
Ahh Metrics – either you love them, or you hate them. Some embrace analytics like a long lost friend, while others fortify their foray into data with a stiff drink and a valium. I am a graduate of the latter,
I received a pretty cool email this morning from Pinterest. I knew, in theory, that rich pins would make a great marketing tool when they rolled out, but HOW Pinterest is using them is pretty amazing. Check this out! I
There’s a photo circulating around Facebook this week about an equestrian center at a resort in Pennsylvania that is adopting out horses because they’re closing. The flyer in the photo states that horses that aren’t spoken for will be euthanized.
Our friends at Expand2Web and GetFiveStars are presenting a free webinar Monday February 17, 2014 at 1pm Pacific and 4pm Eastern. This webinar is designed to help sort out fact from fiction when it comes to soliciting and responding to
Mary and I were lucky enough to be invited to speak at a local search marketing seminar offered by the Town of Snowmass Village here in Colorado. We spent 3 hours talking about local search ranking factors, the importance of
Yesterday SearchEngineLand.com was reporting a new feature rolling out into the Google Local Carousel. If you search for a hotel in a popular city with enough inventory, not only do you receive a carousel result, you can also narrow your
There are a plethora of different ways to create marketing campaigns. Big brands spend huge pots of money on focus groups and demographic research just to create the profile of a person they can market to. As a small business –
This little-talked-about tool came out earlier this year, but we don’t see many talking about it. It could be a great time saver if used, and is a great “add on” feature to the Google Search/Google Now platform. If you
Not just for travel – but we can see this as an amazing feature for Travel Industry Marketers! This morning Pinterest released a new features that will allow businesses to create a “rich pin” that also includes the address and